Year 2024
Client  - Gulabo
Agency Freelance
Role
Logo design, brand identity, mascot design, label design, illustration




At the exhilarating intersection of branding and illustration, lies the captivating journey of Gulabo —a conceptualized Indian liqueur brand awaiting its debut. Within
the stages of pitching and ideation, Gulabo emerges as a testament to the profound blend of culture, luxury, and innovation.

I endeavored to craft a visual identity that not only embodies the essence of Indian heritage but also ignites the senses with ornate opulence.


Inspired by the resplendent hues of traditional textiles and regal motifs, the color palette weaves narratives of indulgence and celebration.
Coaster mockups











Brand mascot - Gulabo





Main motif




main label



The label blends heritage with opulence through intricate visual cues. The silhouette nods to the Taj Mahal, while the general form draws inspiration from traditional Jaipuri windows and arches. Motifs echo the delicate embroidery found in vintage Indian saris, layering meaning into every element.

Crowned by a central bovine figure — adorned like a queen — the composition reimagines Indian luxury in a contemporary, celebratory light.